Pinned Work
WREIN - Paid MasterClass Campaign
The goal: Registrants for a virtual class.
The process: Started at the ad level with writing copy for paid ads, then wireframed the opt-in landing page and checkout flow.
The result: $1.2M in sales and 250,000 women registered over 4 events.
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Success Magazine - Articles
The goal: Traffic and clicks for web articles.
The process: Research current trends, pitch the angle, interview subjects when needed and write the article.
The result: 759K impressions across weekly editorials.
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Jon Gordon - Paid Event Campaign
The goal: Registrants for in-person class.
The process: Wrote paid ad copy to fill the funnel. Wireframed the opt-in landing page and checkout, optimizing against targets each round.
The result: 5 sold out events over one year.
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Jon Gordon - RBS Emails
The goal: Introduce readers to Jon through a relationship building series.
The process: Led the email copy, theme direction and A/B testing to build a personal connection with readers.
The result: 11.2% CTR and 20% rise in sales.
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Dr. Rewire - Promotional Emails
The goal: Take Dr. Rewire's neuroscience process and turn it into a compelling email series that drives trust, awareness and registrants.
The process: Distilled the amygdala-vs-prefrontal-cortex "secret sauce" into a four-email arc that opened on the reader's pain, reframed it, layered in client proof and closed on urgency.
The result: 7% CTR, 250 registrants for the live workshop and $34,500 in sales.
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Photography Business Institute - Social Script
The goal: Turn Sarah Petty's expertise into a long-form video script that builds trust, holds attention and drives calls.
The process: Led the copy, angle and A/B testing to build a personal connection with viewers that drove clicks.
The result: 314 booked calls and 70% retention rate on views.
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Copywriting
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Captivate and Convert
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Every brand has a story.
They just need the right writer.
I've helped brands generate millions in revenue through persuasive storytelling, high-converting campaigns and content people actually want to read and share.
Using my skills to make a positive impact in people’s lives is my why. ​ Whether that’s motivating them to try something new, reminding them they’re worth it or entertaining an escape from reality.​​ My superpower is crafting that narrative in a way where people come back again and again.
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If you're looking for a perpetually caffeinated storyteller to write words that sparkle and convert, you just hit the lottery. I'm a writer who understands the bigger picture: branding, sales, SEO, social, content marketing and how they all tie together.
People don't purchase because your product is better. They buy because your story sticks. That's what I do best.
